From Screen To Scene, Report Reveals 44% Of Indians Are Finding Travel Inspiration In Movies And TV Shows

Travel is no longer just about reaching a destination; it’s about weaving the very fabric of life itself. For many Indians, journeys are fuelled by the desire to immerse themselves in different cultures, savour local cuisines, and uncover unique adventures. As aspirations grow and the world becomes more interconnected, a recent report by Booking.com sheds light on the evolving inspiration behind Indian travellers’ choices in 2024.

The New Age Of Indian Travel Inspiration

In today’s fast-paced world, the way Indians approach travel reflects a broader societal shift toward experience-driven living. The report reveals a fascinating insight: Indian travellers are increasingly inspired by the stories and experiences portrayed in movies and TV shows. It’s no surprise that 44% of Indians look to screens for travel inspiration. 

The allure of on-screen destinations runs deep. According to Booking.com’s data, a whopping 61% of Indians are eager to indulge in cuisines they’ve seen featured in their favourite shows. Nearly 59% of respondents reported that movies and shows significantly influence their destination choices. 58% also expressed a yearning to visit iconic landmarks made famous on screen.

Social media platforms have become a modern-day oracle for travel inspiration. The findings show that a staggering 66% of Indians rely on social media to discover travel ideas. As travellers scroll through scoail media, 76% are particularly influenced by the travel experiences shared by friends and family.

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The Transformative Power Of Travel 

Celebrities and influencers wield considerable power as well, with 55% of travellers finding inspiration from well-known personalities and 46% from niche content creators. Social media advertising also plays a pivotal role, prompting 63% of Indian travellers to consider new destinations. Beyond the digital realm, the importance of personal connections remains strong. 57% of Indians turn to family and friends for travel advice.

A remarkable 62% of travellers prefer to book flights alongside their accommodations. 47% of travellers also express interest in pre-booked attractions such as museum tickets and city tours. Furthermore, half of the respondents are keen on making restaurant reservations ahead of time to ensure a delightful culinary experience. The demand for packaged deals is evident, with 52% of travellers eager to combine flights, accommodations, and local activities. 

As Santosh Kumar, Country Manager for India, Sri Lanka, the Maldives, and Indonesia at Booking.com, articulates, “The Indian traveller’s mindset towards travel has changed, going beyond the destination. They seek experiences that are inspired by what they see, follow, and admire.” 

With the rise of experiences fuelled by cinema and social media, the future of Indian travel promises to be vibrant.

Cover Image Courtesy: Canva

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First Published: September 24, 2024 8:07 PM