Editor’s note: We’re also running live hubs today with even more recommendations:
US: Prime Day ends today – we’ve picked the 150+ best deals to shop before it’s too late
UK: Prime Day ends tonight – last chance to score these 100+ expert-picked deals on Kindles, TVs, appliances, and tech under £50
Amazon Prime Day 2025 is live, and we’ve rounded up all the best deals right here on this page. This year’s mega-sale has been an extended four-day marathon but today, Friday, is the last time to bag yourself a deal.
• Browse all of today’s deals at Amazon
At the top of the page you can see a brief overview of today’s sale, with the main categories of Amazon Prime Day 2025. Just below that, you can see over 100 hand-picked items from our team of experts here at TechRadar. We’ve got laptops, headphones, TVs, and many other categories that we personally test and review here on-site.
Note that today’s Prime Day deals will end tonight so there isn’t long left to bag these recommendations. Also keep in mind that Amazon’s Prime Day sale is exclusively for Prime members, and if you aren’t already a member, you can sign up for a free 30-day trial, which will take you through to July’s sale.
Amazon Prime Day 2025 – quick links
Amazon Prime Day deals under $30
^ Back to top
Amazon Prime Day deals – Kindles & Fire tablets
^ Back to top
Amazon Prime Day deals – Amazon Devices
^ Back to top
Amazon Prime Day deals – TVs & streaming sticks
^ Back to top
Amazon Prime Day deals – Apple
Amazon Prime Day deals – Kitchen appliances
Amazon Prime Day deals – Vacuums
^ Back to top
Amazon Prime Day deals – Laptops
^ Back to top
Amazon Prime Day deals – Headphones
^ Back to top
Amazon Prime Day deals – Smartwatches
^ Back to top
Amazon Prime Day deals – Health & Beauty
^ Back to top
Amazon Prime Day deals – Lego
^ Back to top
Amazon Prime Day deals – Subscriptions
^ Back to top
Amazon Prime Day deals – streaming
^ Back to top
Amazon Prime Day 2025: all you need to know
When is Amazon Prime Day 2025?
The date for Amazon Prime Day 2025 has been announced and will take place from July 8 to July 11. Yes, that means instead of two days of Prime Day deals, Amazon has extended the sale to 96 hours.
This is the first time Amazon has extended its Prime Day sale to four days, meaning we’ll have four days of daily drops of new deals.
How do I become an Amazon Prime member?
You need to be an Amazon Prime member to access all Prime Day deals. A subscription costs $14.99 per month or $139 for a year.
If you haven’t signed up before then new subscribers can get a 30-day Amazon Prime free trial to buy the member-exclusive deals. The free trial also lets you try out all the other membership benefits, including free shipping, access to Prime Video and much more.
You can read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.
What are the best Amazon Prime Day deals?
Many of the best Prime Day deals are on Amazon products. The retailer always discounts these items to the lowest prices of the year during Prime Day – even cheaper than we see on Black Friday – which makes it a great time to buy a Fire TV, Kindle, Echo Dot, Fire Tablet and so on.
There are also hundreds of deals in the retailer’s most popular categories, too, such as TVs, laptops, appliances, smart home tech, gaming, fashion and more. Depending on the product, you can often pay the lowest price that year during Prime Day, though some of the biggest savings are held back for Black Friday in November.
No matter what it is you’re after, we search through the full sale to bring you all the best Amazon Prime Day deals right here so you can be sure you won’t miss out on a bargain.
Will there be a second Prime Day in 2025?
Amazon has also run a Prime Day in October in the last two years, so will it run another in 2025? While nothing has been announced, I’m confident there will be a second Amazon Prime Day in October. It’s been relatively successful as it’s an ideal preview for the retailer’s Black Friday deals in November, so it’s very likely that Amazon will hold it again in 2025.
link
More Stories
Laptop prices could jump dramatically this year as RAM shortages and rising CPU costs squeeze notebook makers worldwide
Loblaw confirms data breach – Canadian retail giant says ‘basic customer information’ affected
How to Make a Killing review: a serial killer story should not be this boring