Boram Group and Areum Travel Agency to Cooperate in Travel Sector, Strengthen ‘Life Care’ Services

Boram Group announced on the 19th that it has signed a memorandum of understanding (MOU) with Areum Travel Agency to develop domestic and overseas package tour products.

Recently, at its headquarters in Jung District, Seoul, Boram Group entered into a strategic business agreement with Areum Travel Agency and agreed to jointly begin developing domestic and overseas package tour products. The two companies also plan to promote social value by revitalizing domestic tourism and invigorating local economies. The event was attended by Lee Chang-woo, CEO of Boram Sangjo Development, Jung Hu-yeon, CEO of Areum Travel Agency, and other officials from both sides.

Through this agreement, the two companies plan to jointly develop distinctive domestic bus tour products that combine Boram Sangjo’s premium funeral services with Areum Travel Agency’s expertise in planning travel products, incorporating industrial tourism, sports experiences, and local culture. Looking ahead, they are also expected to introduce overseas tour products linked to funeral-related travel, thereby broadening the range of choices available to consumers.

Areum Travel Agency is known as a travel company specializing in group bus tours and themed travel, offering premium bus tours with its own fleet of vehicles and serving as a partner agency for local governments nationwide. It is also said to have strengths in developing industrial tourism products that combine corporate visits aimed at revitalizing local economies with visits to regional attractions. Its credibility has been recognized through selections such as excellent travel products by the Ministry of Culture, Sports and Tourism (MCST) and designation by the Korea Tourism Organization (KTO) as an official agency for the Korea Travel & Tourism Guide.

A Boram Group representative said, “Through this agreement, we plan to offer new types of travel products that go beyond general sightseeing to integrate industry, sports, and culture,” adding, “By promoting regional tourism, it will provide customers with meaningful opportunities to experience destinations firsthand and engage directly with the field.”

For example, the sports experience travel products will offer table tennis club members the chance to spend special time with players from the Boram Hallelujah Table Tennis Team in Cheonan. Going forward, the company plans to introduce customized experience programs for table tennis fans, including tours of the Cheonan area, exhibition matches by professional players, table tennis lessons, and friendly matches.

A representative from Areum Travel Agency said, “We are delighted to be able to develop differentiated domestic travel content through cooperation with Boram Group, a leading funeral service company in Korea,” and added, “We plan to continue introducing premium travel products that offer customers special experiences and value.”

Meanwhile, the two companies plan to launch their first tour product within the first half of the year. They intend to gradually expand their lineup with customized domestic and overseas travel products that take into account a variety of themes and target groups.

This article has been translated by GripLabs Mingo AI.