Philippine Airlines Partners with EmQuest Sabre for Exclusive Agent Promotion in the UAE

Philippine Airlines (PAL) has teamed up with EmQuest Sabre to announce the launch of the third season of its Exclusive Promotion catering to travel agents based in the UAE. The campaign takes place from September 1 to September 30, 2025, and seeks to incentivise the highest-achieving travel professionals in the region. Prize highlights for the agents include complimentary round-trips for two to the Philippines or Bali, together with tickets and accommodation provided, allowing deserving agents to experience these sought-after tourist destinations.

This promotion underscores the importance of travel agents in the success of Philippine Airlines’ operations in the Middle East and EMEA region. It is designed to strengthen the partnership between the airline and travel professionals, incentivising agents to continue promoting PAL’s exceptional service and connectivity across the globe.

Campaign Overview: Rewards for Outstanding Travel Agents

The competition is simple: travel agents in the UAE can qualify by booking and issuing Philippine Airlines tickets via the Sabre system during the campaign period. Those who issue the highest number of tickets to the Philippines and beyond stand a chance to win a luxurious trip for two, complete with flights and accommodation.

The prizes for the campaign are divided as follows:

• Top seller to the Philippines: A trip for two, including flights and accommodation in Manila.
• Top seller to beyond the Philippines: A trip for two, including flights and accommodation in Bali, Indonesia.

Winners will be announced by November 10, 2025, and the prizes will remain valid until November 9, 2026. This extended validity allows winners the flexibility to plan their travels at a time that suits them best.

A Strategic Partnership with a Focus on Growth

According to Josh Vasquez, the Regional Head for EMEA at Philippine Airlines, this promotion reflects the airline’s commitment to enhancing relationships with its trade partners in the UAE and beyond. Vasquez emphasized that the partnership with EmQuest Sabre goes beyond just rewards. It helps motivate travel agents to actively market and promote the airline’s services, which play a pivotal role in the growth of tourism and travel connectivity within the region.

In line with this, Andrew Dowling, the General Manager of Sabre’s EmQuest, highlighted the importance of collaboration in driving mutual success. Dowling noted that this promotion gives agents the opportunity to experience PAL’s exceptional in-flight service firsthand, making it easier for them to promote the airline’s offerings to their clients.

The Future of Travel Promotion in the UAE and Beyond

This collaboration represents more than just a promotional campaign; it signals the growing importance of UAE-based travel agents in connecting global travellers with Philippine Airlines and other key destinations in the region. As the airline continues to expand its reach, engaging with travel professionals is vital for maintaining its competitive edge in the fast-evolving tourism and aviation industries.

For UAE-based travel agencies, this promotion provides not only an opportunity to win valuable prizes but also a chance to build stronger partnerships with Philippine Airlines. By tapping into PAL’s world-class service and extensive global network, agents can offer their clients more tailored and exceptional travel experiences.

A Rewarding Opportunity for Travel Agents

The Philippine Airlines and EmQuest Sabre promotion is an exciting initiative that rewards UAE travel agents for their hard work and dedication to promoting Philippine Airlines. It reflects the airline’s commitment to strengthening partnerships with the travel trade community while encouraging sustainability and growth in the tourism sector.

For travel agents, this promotion serves as much more than a typical incentive; it’s a chance to earn lavish rewards while deepening their familiarity with one of the region’s flagship carriers. With each week of the campaign, momentum builds toward broader, more lucrative partnerships, clearly underscoring the pivotal influence that agents have in mapping the future landscape of travel and leisure.