Sunwing, Travel Agents Raise $210K for Hurricane Relief in Jamaica

Sunwing Vacations and travel agents across Canada raised CAD$210,000 to support Jamaica’s recovery after Hurricane Melissa, following a two-week booking initiative tied to donations for relief efforts.

Between December 1 and 14, Sunwing Vacations pledged to donate $100 to GlobalMedic for every Jamaica vacation booked. The effort resulted in a $210,000 contribution to support communities affected by the storm.

Tourism partners pointed to the role travel plays in economic recovery, particularly in destinations impacted by natural disasters.

“We are humbled that our partners remain confident in Jamaica’s ability to build back, and this reinforces the fact that Jamaica is open for business, and we are ready to welcome our Canadian visitors,” said Angella Bennett, Regional Director for Canada at the Jamaica Tourist Board.

According to Sunwing, travel agents across Canada drove a notable increase in bookings during the donation window, directly translating sales into emergency aid.

“This initiative truly demonstrates the power of collaboration. Our travel agents across Canada came together not just to support their clients, but to make a real difference in the communities affected by Hurricane Melissa,” said Danya Greenless, Manager, Partner Development, Product. 

“Seeing so many bookings translate directly into aid for families in Jamaica is inspiring, and it reinforces our belief that travel can bring hope and healing to those who need it most.”

“Canadians are eager to return to Jamaica not only because of its natural beauty and warm hospitality, but because they want to play a role in supporting the people and the tourism industry as it rebuilds,” Greenless added. 

“Travel can be a powerful force for good, and this initiative gave our clients an opportunity to make a meaningful impact while planning their vacation.”

In addition to the financial contribution, employees from the WestJet Group, including Sunwing Vacations team members, volunteered with GlobalMedic to pack more than 1,630 Emergency Food Kits and Family Kits at GlobalMedic’s headquarters on November 6 and December 2. 

The kits were transported by WestJet Cargo and distributed to families in hurricane-affected areas.

“Support from partners like Sunwing Vacations, the WestJet Group, and Canada’s travel agent community allows us to respond swiftly and effectively in times of crisis. These donations translate directly into life-saving aid for families in Jamaica who are working to rebuild after Hurricane Melissa,” said Rahul Singh, the Canadian paramedic and founder of GlobalMedic.

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